New challenges facing the travel industry

Posted on March 4 2019

Globalization is the basic challenge facing the travel industry. Winning this challenge depends on the provision of unique experiences for your customers, offering and promoting new destinations, and make your customers more satisfied with the deals you offer them.
Growth-minded business owners are targeting the whole world, not just a limited area to target.
Globalization has many advantages to consider and aim to reach:

• Expanding the lifetime of a certain product and service by finding new markets to target and sell your travel agency services.
• Avoid low-seasons, seasonal changes, and demand cycles in your market via targeting other global markets that have different counter cyclical fluctuations.
• Cooperate with new suppliers from markets all over the world to get more competitive deals on some products and sell your own ones that have their unique value in the market.
• Build stronger social structure for your travel agency and gain more trust than your competitors already have.

The main reason for travel agents to go global is increasing their potential for expansion and growth.
Being ambitious is not a mistake, the mistake is taking steps towards globalization without a detailed study for that.

Of course, who doesn’t want to grow their business globally and gain millions and billions of dollars?
I mean you cannot decide out of nowhere to spread your products globally without having specific basis to rely on.
Before taking your products out there to a global market, ask yourself, your developers, and your employees first, Will our product be beneficial worldwide?Will be able to serve a large customer basis?
Will we provide unique deals? Will our product be a place of interest to worldwide customers?

If the answer is yes, then go ahead with your product. Find partners worldwide, target and engage new customers, use social media channels as a marketing tool, and sell your product.

But what is the answer wasn’t yes?
Well, let Babylon give you few tips to follow them and thank me later.

• Suppliers: always search for a supplier that can provide you with best deals for services/products that you currently offer to your markets and destinations.
  No matter how good your service/product is, there’s always better. The fact that you cannot ignore is that your products are not the best thing ever. They’re not how you think they are until you look at them from the customers’perspective or until you get feedback from your customers.  There is no such thing as a perfect service/product.
• Marketing: once you’ve gone with the first step, start promoting your product. Make strong branding, engage your target audience, and give true facts about your products.
  We have gone on and on about transparency in our previous blogs. And still, I don’t mind mentioning it in 10 more blogs if that will show the importance of the awareness you build in your audience.
  Over expectations in your target audience is enough to end the lifetime of your product no matter how much you pay to promote it.
  The aim of your business is the customers, and unsatisfied customers will never help you to achieve what you’ve planned for.
• Sale: Simply, and after finding the right suppliers and promoting your brand, sell your product.And offer your global customers the unique deals that will be beneficial for them and for the target market.
• Maintenance: Well,this is the big challenge actually. Gaining your customers loyalty is even more challenging than spreading your products worldwide.
  The point is not only reaching the top of the mountain you’ve kept trying to climb. The point is staying there at the top and enjoying the view.
  you’ll never remain on the top of any market without trying so hard to maintain your customers by always offering them what they wish to have, follow the market trends, and gain your customers loyalty.

Plan for your product, study the market before you target it, and go global with your business.
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