Converting lead to account after exhibition

Posted on December 16 2018

Exhibitions and trade shows can be immensely potent marketing and sales tools for the business. Choosing the right exhibition to participate in and doing the basics right will help you raise brand awareness, meet prospective clients and customers, network with other businesses, generate good enquiries and even find investors for your next brilliant idea.

Leads are generally people or other companies that have been obtained from the exhibitions. To be followed after the exhibition by register all they information into a list or system to be easy to follow, then contacting the leads after the exhibition by sale is ready to be sold after a demo request or after successful demo, the sales team converts the lead into an Account. When this happens three objects get created: The Account, the contact, and optionally an Opportunity. This process works well for orderly and simple sales processes.

Getting the most from your leads requires consistent professionalism. Taking the time to reach out to every lead is a great way to start. Having an efficient system in place for handling each lead should streamline the process while maximizing conversions. Responding quickly can help you capitalize on hot leads. Also, connecting with each sales lead on a personal level and delivering on promises can help position your business for success.